My name is Mr. Japan, but you can call me Aviv.

Like many others, I was completely captivated by the Land of the Rising Sun. After my first trip to Japan, I told anyone who was willing to listen that I had been to Mars. Because on Mars, the culture is different, the landscapes are breathtaking, and the food is ridiculously good.
That’s when my friends gave me the nickname “Mr. Japan” - and that’s how it all began.

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I left my job as a product manager in tech and started helping people discover this incredible country full-time, and the rest is history.

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Today, I split my time between Israel and Japan, helping thousands of travelers plan their dream trips. I use the tools and mindset I gained in the tech world to turn what can feel like a headache into a simple, accessible, and enjoyable planning process.

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At night, you might find me playing the piano (I released a solo album back in 2015), and in the winter, I work as a ski instructor for Israeli kids and teens in Europe.

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I hope this blog helps you create unforgettable experiences - and that you, too, will go on to tell others that yes, it’s absolutely worth it to travel… to Mars 🇯🇵❤️